BTI Lists Fulbright as One Of the Strongest Law Firm Brands in the Country

The BTI Consulting Group has ranked Fulbright as one of the best branded law firms in the nation.

After analyzing 400 law firms and conducting more than 3,000 corporate counsel interviews, BTI identified nine factors that drive law firm brand. As a result, BTI identified 18 national law firms—Fulbright ranked 17th—that have particularly strong brand components that result in 2.6 times more business for these firms.

The full list is available in BTI's report, BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2012.

Also, earlier this year, BTI recognized four Fulbright partners—Jeff Kuhn, Deborah Gitomer, Gerry Pecht and Jim Repass—as 2012 BTI Client Service All-Stars, an elite group of attorneys who deliver the absolute best in client service.

Learn more about Fulbright at